The vision for our performance golf polos was simple: we wanted to create polos that were 100% custom made, featured rock & roll-inspired designs, and were the most comfortable golf polos to play in.
Unlike our golf t-shirts, which are markedly golf-inspired rock & roll shirts, our polos are very much golf first, rock & roll second, and above all, driven by performance. Stylistically, we want our golfers to feel comfortable wearing Fury Golf polos everywhere from the local municipal course to the bucket list private club.
Launching this collection was a long journey so we wanted to share a bit more about the 3 inaugural designs and the inspiration that went into bringing them to life.
This collection's polos designs are inspired by 70s rock and one particular English rock band formed in London in 1968.
The Valhalla polo is inspired by Viking warriors. It's a buttonless raglan-style polo that features a heathered grey base, slate grey arms and an overall utilitarian design that reflects power and confidence.
The Black Dog
The Black Dog polo is inspired by hard-hitting rock & roll. It's loud, it's dark, it's imposing - like all the best rock of the 70s. It features a black base, white graphics and matte black metal snap buttons.
The Ozone polo is inspired by the electricity in the air around us. It features a dark teal shirt base, turquoise orb graphics, and matte black metal snap buttons.
To achieve our performance goals of using fabrics that effectively wick moisture and rest soft on the skin, we tested many different fabrics and blends.
After weeks of performance and durability testing both on and off the course (including many, many washes), we selected a polyester/spandex blend. The result is a soft fabric with incredible mobility, a high quality feel, and that's exceptional at moving moisture.
Fury Golf's 2020 performance polos are on sale now.